Seoul’s dynamic dining scene continues to evolve, offering residents and visitors an array of new culinary experiences. Here are some notable recent additions to the city’s gastronomic landscape.
Premium Japanese Dining in Jamsil
Lotte Department Store has expanded its gourmet offerings with the introduction of two premium Japanese restaurants on the sixth floor of the Avenuel building in Jamsil. Tempura Kiiro, helmed by Chef Yoon Tae-ho, specializes in tempura omakase, serving freshly fried seasonal vegetables and seafood. Adjacent to Kiiro is Hitsunoya, a collaboration between Chef Yoon and Chef Jeong Jae-yun of “Kim Su-sa.” Hitsunoya reinterprets traditional Japanese course cuisine with a Korean twist, focusing on eel rice bowls. These establishments aim to provide differentiated gourmet content exclusive to Jamsil.
Modern Korean Flavors at Yeonnak
For those seeking contemporary Korean cuisine, Yeonnak has opened on the basement level of Lotte World Mall in Jamsil. Specializing in flame-grilled octopus dishes, Yeonnak offers a modern take on traditional flavors. Signature items include flame-grilled whole nakji stir-fry and flame-grilled jjukkumi stir-fry, both cooked over high heat to preserve a bouncy texture. The restaurant’s interior features a clean wood-tone design, suitable for families, couples, and business meetings.
Luxury Dining in Cheongdam-dong
Luxury fashion brands are making their mark on Seoul’s dining scene. Gucci Osteria da Massimo Bottura Seoul has opened on the fifth floor of Gucci’s flagship store in Cheongdam-dong. This venue offers a curated menu reflecting the brand’s identity through elegant interior design and carefully crafted dishes. Similarly, Le Café Louis Vuitton has debuted on the fourth floor of Louis Vuitton Maison Seoul in Cheongdam-dong, offering a fusion of French cuisine with Korean flavors under the direction of Chef Yoon Tae-kyun. Signature menu items include Beef Dumplings and Yuzu Caesar Salad.
Food Truck Delights in Yongsan
For a more casual dining experience, The Baek Food Truck in Yongsan offers gourmet handmade burgers with fresh patties and buns, along with BBQ smoked for 10 hours. The establishment also participates in catering and various events, aiming to provide healthy food to customers every day.
Seoul’s culinary landscape is ever-changing, with new establishments continually enriching the city’s food culture. Whether you’re in the mood for high-end dining or casual street food, there’s always something new to explore.

